One of the things I love about the natural gardening company Wiggly Wigglers, aside from their superb podcast (ok, I have been interviewed on it, but it's great even without me ...), is that they're always trying something new and not afraid to harness the power of the web. I love their locally-grown Wiggly bouquets, too.
Now head honcho Heather Gorringe has come up with another cool idea - putting together its sales catalogue using social media - that means you and me, folks! Over to Heather's blog to explain more:
We want YOU to get involved, write articles, send in photos and drawings, design product if you are in the mood, and we will use these articles and items in our catalogue and on our website.
I love this idea - what a great way to build brand loyalty, get customers to feel really involved, and save on copywriters!
I think I am going to contribute something on Turtle bags, which I have been trying out of late. Speaking of which, things have gone a bit quiet on the Old Bag Project front of late, but fear not, I have another review in the pipeline, and this one is not entirely positive ... let's just say it's the first bag to give me a superficial skin wound!
Thanks for the mention Jane - I look forward to your review. The other thing I would love to receive is folks favourite gardening quotes and of course your blog will get a mention to our 160k database. I'm so excited about this project - and I think its a World first. Get involved folks!
Posted by: Heather Gorringe | November 22, 2007 at 09:31 AM