A serious question, this.
I frequently bring some soup to work for my lunch: today it's pumpkin, coconut and chilli made from the last of my pumpkins by my better half. Sometimes it's red lentil (the recipe for which is in my new book, plug, plug ...), or French onion.
Recently I've found the delights of this homemade fare had dimmed - not so much a case of familiarity breeding contempt, as a feeling of dejection at the sight of the slightly beaten-up plastic box I carry and serve it in.
So a couple of days ago I started pouring my soup into a china mug instead. And guess what? It tasted better than when slurped from a plastic spoon dipped into a plastic box. I am sure a scientist has delved into quite why this is the case, but I'm wondering what else it applies to. Would my egg sandwich taste better served on porcelain than eaten from a (frequently washed and reused) plastic bag? And why does certain food taste better when eaten outside?